case study

Synergise Media developed and delivered the visual campaign for NTCG National Sports Day 2026, organised by National Lifebuilders, Women’s Discipleship Ministries & Youth Department.

Working from the theme Serve for Victory, alongside the event details, core sports and activities provided by the organisers, we created the complete visual concept and carried it across promotion, animated content and participant information.

• Creative direction and event artwork
• Event campaign identity
• Core promotional artwork
• 22+ animated voiceover reels
• CTA-led promotional content
• Registration-focused campaign content
• 9-page information pack
• Facebook and Instagram publishing
• WhatsApp community distribution
• Post-event campaign content

National Sports Day needed to communicate much more than a date and location. The campaign had to build anticipation, encourage participation and give attendees the practical information required to take part confidently.

At the same time, the event brought together different sports, age groups and church communities within one national programme. The campaign therefore needed enough energy and variety to remain engaging over time while still feeling like one recognisable event.

The challenge was to create a campaign system capable of moving from awareness to registration, practical information and event-day anticipation without losing visual consistency.

The campaign was built around a recognisable visual identity that could adapt across the full promotional journey.

Initial campaign artwork established the event and its visual language. From there, the campaign developed through animated reels, sport-specific content, registration messaging, countdown material and practical event information.

More than 20 animated reels were produced to maintain momentum across different messages and stages of the campaign, giving the event a continuing presence rather than relying on a small number of repeated promotional posts.

As the event approached, the communications focus shifted from promotion towards participant preparation.

Synergise Media developed a nine-page information pack covering the practical details attendees needed before the event. The design maintained the campaign identity while organising a larger volume of information into a format that could be distributed digitally and understood quickly.

This allowed promotional energy and practical communication to work together rather than feeling like separate parts of the event.

The campaign continued beyond the event itself through post-event reels and photography-led content.

Rather than allowing the campaign to end when National Sports Day finished, the post-event material captured participation, atmosphere and key moments from the day, extending the life of the campaign and providing content that could support future events.

National Sports Day 2026 was supported by a connected campaign spanning event identity, animated content, registration messaging, participant information and post-event storytelling.

More than 20 animated reels provided a sustained flow of promotional content, while the nine-page information pack gave attendees a dedicated resource for practical event information.

The campaign supported an event attended by more than 500 people and, according to the National Lifebuilders Head of Community Engagement, the promotional work “exceeded expectations” and established a benchmark for future campaigns.

The result demonstrates how creative direction, campaign content and practical information design can work together as one event communications system.

case study

ELEVATE is LifeBuilders' flagship conference, bringing together hundreds of attendees for a programme centred on faith, development and community. For ELEVATE 2026, Synergise Media developed and delivered the creative communications across the campaign and event experience.

The work extended from pre-event promotion and digital content through to delegate materials, event branding and screen visuals, creating a consistent identity from the first campaign touchpoint through to the conference itself.

• Conference creative direction
• Campaign identity and visual system
• Speaker and programme announcements
• Countdown campaign content
• Animated reels and motion content
• Kingdom Ops sub-brand
• Delegate and event passes
• Conference programme/booklet
• Venue maps and QR-led information
• Auditorium and stage-screen visuals
• Event-facing branded materials
• Post-event content

ELEVATE conference required a communications system capable of doing several jobs at once. Before the conference, the campaign needed to build recognition, communicate speakers and programme information, and maintain momentum as the event approached.

During the conference, that same identity needed to work across delegate materials, passes, printed information, auditorium screens and other physical touchpoints.

The challenge was to create enough variety to keep a sustained campaign engaging while ensuring that every element still felt like part of one Elevate experience.

The ELEVATE identity provided the visual foundation for the entire campaign. Rather than designing individual assets independently, we established a recognisable system that could adapt across social content, printed materials, motion graphics and the physical event environment.

This gave the campaign enough flexibility to introduce different messages, speakers and programme elements while maintaining continuity throughout the build-up to the conference.

The campaign identity was carried into the conference environment through auditorium and screen visuals designed to feel like a natural continuation of the pre-event campaign.

This helped connect what attendees had encountered online before the conference with what they experienced once inside the venue, reinforcing the ELEVATE identity at one of the event's most visible touchpoints.

Screen content supported the live programme with branded visuals designed specifically for the scale and viewing conditions of the auditorium.

Rather than simply transferring social artwork onto larger displays, content was adapted for the event environment so that key messaging, speaker information, programme content and branding remained clear and recognisable from across the room.

The screens formed part of the wider ELEVATE visual system, carrying the same campaign identity delegates had encountered before the conference into the live event itself. This helped create continuity between the digital campaign and the physical conference experience.

The conference identity extended into the venue foyer through multiple digital displays, connecting the arrival experience with the wider ELEVATE visual system.

Multiple 16:9 display screens positioned throughout the foyer presented conference visuals, messaging and practical information as attendees arrived and moved through the venue.

The displays also incorporated QR codes linking to the conference website, social campaign and sponsor resources, giving delegates direct access to supporting digital content throughout the event.

Delegate and team passes combined practical identification with the wider Elevate visual system, carrying the campaign identity into an item used throughout the conference.

Five distinct badge styles were developed for delegates, team members, speakers, exhibitors and supporting roles. Each maintained the same core visual identity while using colour-coded headers to distinguish access levels and responsibilities during the event.

The reverse of each pass incorporated the conference schedule and interactive QR codes, giving delegates direct access to additional digital content and resources.

Those QR touchpoints also connected the passes with the wider digital campaign and sponsor resources, making the badges part of the conference information system rather than simply identification.

Printed materials translated the ELEVATE campaign into practical resources that delegates could use throughout the conference.

Programme information, venue guidance, schedules and supporting content were organised into clear physical materials while maintaining the established Elevate identity.

Particular attention was given to making detailed information easy to navigate within a live event environment, where delegates needed to find information quickly rather than read lengthy instructions.

Maps and QR-led touchpoints connected printed materials with relevant online resources, allowing physical and digital communications to work together as part of the same delegate experience.

The digital campaign provided the ongoing communications layer in the lead-up to ELEVATE.

Speaker announcements, countdown content, programme information and animated creative gave the campaign multiple reasons to communicate rather than repeatedly relying on the same event announcement.

Approximately 30 reels were produced across the campaign, helping maintain a regular visual presence while different messages and elements of the conference were introduced.

The digital campaign continued beyond the conference itself through Kingdom Ops, a year-long weekly follow-up campaign designed to maintain engagement with the ELEVATE message. Branded carousel content provided an ongoing call to action to continue to "tame the beast,” extending the campaign into a sustained post-event communications programme.

CONTINUING ELEVATE BEYOND THE CONFERENCE

ELEVATE was designed to create momentum that continued beyond the conference itself. Kingdom Ops was developed as the year-long follow-up campaign, providing a weekly call to action that encouraged delegates to continue applying the conference theme of “Taming the Beast” throughout the year.

Rather than allowing engagement to end when attendees left the venue, Kingdom Ops created an ongoing communications framework for maintaining contact with the ELEVATE audience and reinforcing the ideas introduced during the conference.

The campaign was given its own recognisable visual identity, distinct enough to establish Kingdom Ops as an ongoing initiative while remaining clearly connected to the wider ELEVATE creative system.

Weekly content provided recurring opportunities to reconnect with the audience, turning ELEVATE from a single event into the starting point for a longer communications journey.

The result was not simply a collection of conference assets, but a connected communications system built around the complete delegate journey, from building anticipation before ELEVATE and supporting the live conference experience, through to continued engagement afterwards via the year-long Kingdom Ops campaign.

ELEVATE 2026 was supported by a connected creative system spanning pre-event promotion, approximately 30 reels, speaker and programme communications, delegate materials, printed information, event passes, auditorium visuals and the physical conference environment.

The campaign supported an event attended by more than 550 people, compared with approximately 400 previously, while operating without paid advertising.

More importantly from a creative perspective, the project demonstrated how one event identity could move across multiple channels and environments without losing consistency, from a social post viewed before the conference to the screens and materials encountered inside the venue.

The result was not simply a collection of conference assets, but a connected communications system built around the complete delegate journey.