Website accessibility is about reducing unnecessary barriers so that more people can access information and complete important tasks online.
For schools, charities, businesses and community organisations, that matters because websites are often used to communicate essential information to people with a wide range of needs, devices and abilities.
Use a clear heading structure
Headings should describe the structure of the page, not simply make text look bigger. A logical hierarchy helps visitors scan content and can make pages easier to navigate with assistive technology.
Check colour contrast
Text needs enough contrast against its background to remain readable. Brand colours that look attractive in isolation may not work for every text and background combination. Do not rely on colour alone to communicate important information.
Write useful link text
Links such as ‘click here’ give little context when read on their own. Describe the destination or action instead, such as ‘download the admissions policy’ or ‘view upcoming events’.
Add meaningful alternative text
Images that communicate information should have useful text alternatives. Decorative images do not need descriptions that create unnecessary noise.
Make keyboard use possible
Important navigation, forms and interactive elements should be usable without relying solely on a mouse or touchscreen. Visible focus states help people understand where they are on the page.
Use plain, well-structured content
Short paragraphs, descriptive headings, sensible lists and direct language make information easier to understand for many users.
Do not forget documents
Organisations frequently publish PDFs, policies, forms and reports. An accessible webpage can still lead visitors into difficult-to-use documents, so document creation needs attention too.
Test real tasks
Try completing common journeys such as finding key information, making an enquiry, reading a policy or registering for an activity. Automated tools can identify some issues, but they do not replace human review and appropriate specialist testing.
Treat accessibility as an ongoing practice
Accessibility can deteriorate as new pages, documents and content are added. Build simple checks into publishing processes and include accessibility when templates or systems change.
This article provides general practical guidance rather than a legal compliance assessment. Organisations with specific statutory or procurement requirements should obtain appropriate specialist advice.